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Privacy & Cookie Policy

Privacy & Cookie Policy

1. General

YUSO attaches great importance to your privacy and protects your personal data by applying the General Data Protection Regulation (European Regulation 2016/679 on the protection of personal data, hereinafter: “GDPR”), as well as the legislation concerning electronic communications and other applicable legal provisions. 
This Privacy Statement contains essential information on how YUSO collects and uses your personal data and for what
purposes. This information is intended to notify you about the processing of your personal data and the rights that you, as a data subuct, have when making use of our services, both on the website and in stores, or when communicating your data to YUSO.

2. Processing of your personal data

This Privacy Statement concerns natural persons, in particular the data that allows a person to be directly or indirectly
identified. The section below informs you which specific personal data are processed by us, for what purposes and on the basis of which legal basis.

2.1. Web shop: orders and deliveries

When you place an order on our web shop, your first name, last name, telephone number, billing and/or delivery address and payment details are being processed.

We use this account information to finalize the payment, to deliver your order and to keep you informed on the status of your order.

The processing of your account details in the context of an order processing on the web shop is necessary for the performance of the purchase agreement.

2.2. Questions and complaints

When filling in the contact form on the website, you enter the following personal data: first name, last name, e-mail address and your question or message. If you contact us directly (by e-mail, telephone or letter), our customer service department will process your contact details and the content of the correspondence.

We only use this information to respond as appropriately as possible to your question or complaint. Telephone calls to our customer service department are not recorded or stored. In addition, we may use your e-mail address to send out surveys to improve our service.

The communication of this information is based on your consent. The further use of your personal data for this purpose is based on the legitimate interest of YUSO.

2.3. Marketing communication

When you subscribe to our newsletter, you provide the following personal details: first name, last name, e-mail address, title, country, zip code and language. We compile customized product information based on your information, such as your wish list, previous purchases and orders, and also based on cookies used by our website.

Your contact details are kept in our customer system to inform you about our actions, promotions, benefits and events. In addition, we communicate some of our marketing actions through our own website, third-party websites and different social media platforms such as Facebook, Instagram, Pinterest and LinkedIn. We may create target groups based on e-mail addresses, mobile phone numbers or visitors of our website, and approach them with personalized ads through these channels.

We send these communications if you have given us your consent to do so. You will also receive certain information as an existing customer of YUSO, if we notice that you are interested in or benefit from our services or products. In doing so, we base ourselves on the legitimate interest of YUSO.

2.4. Events

If you participate in an YUSO event, we usually register your first name, last name and e-mail address. During most events there is also a photographer walking around to capture the atmosphere and take photos of all those present, which we can post on our social media afterwards. At certain events you can also pose for the photobooth and register your e-mail address to receive your photos in your mailbox.

Your contact details will be processed so that we can register you for the event and send you related information. Photos can be published on our social media channels to put the event in the spotlight.

Your registration for the event is based on your consent. For the subsequent sending of the photos of the photobooth your prior consent is required as well. The publication of photos on social media is based on legitimate interest of YUSO for online visibility. You can always withdraw your consent in accordance with point 5 of this Privacy Statement or request your photo to be removed by sending a link or reference from the photo to

2.5. Automatic collection of personal data

Every time you visit our website, we collect information through cookies and other technologies to ensure the optimal
functioning of our website. For example, we process your surfing behavior on an anonymous basis, including via Google Analytics and Hotjar, to improve technical and content quality of the website. For more information about this, you can also consult our Cookie Statement.

Our website uses Facebook and Google pixels, for our own advertisements and for advertisements via a third party. These are mainly used to place targeted advertisements on the website of third parties and to measure how our campaigns perform. You can read how to delete cookies in our Cookie Policy.

3. Retention period for Personal Data

All personal data are being stored in our information systems for no longer than necessary to provide the service or for the purposes described above. The personal data that we collect on the basis of your consent, namely your contact details, certain account details and photos, will be kept by us for as long as your consent remains valid. 
The information you send us via the contact form or as part of questions or complaints will be kept for as long as it is necessary to be able to fully answer and process the form or the content of your e-mail. Afterwards we keep these files in our archive for two years to consult related questions or complaints for the purpose of optimizing our services.

We keep customer and supplier information about your purchases for as long as reasonably necessary to execute our
agreements, to comply with our legal obligations (such as accounting and tax obligations) and to resolve disputes or enforce agreements. Therefore, this personal information is retained for the duration of our contractual relationship and for 10 years thereafter.
In all cases, personal data may be retained for a longer period if there is a legal or regulatory reason to do so, or for a shorter period if the data subuct obucts to the processing of his/her personal data and if there is no longer a legitimate reason to retain them.

4. Data transfer and Portability

YUSO does not share your personal data with third parties, except :

We restrict the transfer of your personal data to countries outside the European Economic Area (European Union + Iceland, Norway and Liechtenstein). If we do transfer your personal data to parties in third countries, such as software suppliers and cloud or mailing services, YUSO will take the necessary measures to ensure that your personal data are only processed in accordance with the regulations and this Privacy Statement. These data protection regulations may include binding corporate rules, contractual clauses or approved certification mechanisms.

5. What rights do you have with regard to your personal data?

YUSO uses your personal data for specific purposes and only collects the personal data necessary to achieve those purposes.
We want to be as transparent and clear as possible about the activities for which we collect and use your personal data. In accordance with the GDPR, we herewith enumerate the various rights you have with regard to your personal data.

Right to be informed

YUSO strives to be transparent by providing the necessary information about the processing of your personal data, via this Privacy Statement or via specific notifications at the time of its collection.

Right to access

You have the right at any time and free of charge to access your personal data and to request a copy of the personal data that YUSO holds about you.

Right to rectification

If the personal data that YUSO stores about you are incorrect or incomplete, you have the right to ask us to correct or complete it. You are responsible for the accuracy of the data when you provide it yourself. This allows you to update your account details in your personal account online at any time.

Right to erasure

In certain cases, you have the right to request the deletion of your personal data. We will delete your personal data without undue delay if we have no legal reason or legitimate reason to continue its processing.

Right to restriction of processing

In certain cases, you have the right to ask us to limit the processing of your personal data. This means that we may store the data, but may not process it further.

Right to data portability

This right only applies to the personal data you have provided to us on the basis of consent or in the context of the performance of an agreement. YUSO will transfer your personal data in a structured and accessible format to you and/or directly to another institution or person of your choice.

Right to object

You have the right to object to the processing of your personal data if the processing takes place on the ground of the
legitimate interest of YUSO or on the ground of the public interest. We will stop processing unless we can prove that there are compelling legitimate grounds for the processing or for the exercise of legal claims. You can also object in the case of direct marketing, so the personal data will no longer be processed for these purposes.

Right to withdraw your consent

For the processing of your personal data collected by YUSO with your consent, you can withdraw your consent at any time. For example, you can unsubscribe from the newsletters, our marketing communications or events. You can also fill in the online contact form with the request to withdraw a certain consent or send an email to Please note, however, it may take some time to process your request and that in the meantime there is a chance that you will still receive the communication. Also bear in mind that the withdrawal of your consent does not apply to processing previously carried out by YUSO.

How can you exercise these rights?

You can exercise these rights by sending an e-mail to or by sending a letter to the head office at Avenue de Messidor 105, 1180 Brussels, Belgium. To ensure that the request originates from you, you can only send a request by e-mail from the e-mail address that is known to us or registered with us, or by sending a letter provided that you enclose proof of identity.

If you believe that YUSO does not process your personal data lawfully and according to the legal requirements, you also have the right to lodge a complaint with the supervisory authority (Belgian data protection authority).

6. Security and Confidentiality

YUSO has taken technical and organizational security measures to prevent the destruction, loss, falsification, alteration,
unauthorized access or disclosure of personal data to third parties and any other unauthorized processing of these data. 
Under no circumstances can YUSO be held liable for any direct or indirect damage resulting from the erroneous or unlawful use of personal data by a third party.

YUSO wishes to inform you that our website may contain links, hyperlinks or references to other sites, which YUSO does not control and to which our Privacy and Cookie Statement does not apply. These sites are not managed by YUSO. YUSO is not liable for the content of such websites to which reference is made, nor for the offers, products or services mentioned there. We therefore recommend you to carefully read each privacy statement of each site you visit, as it may differ from our Privacy & Cookie Statement.

7. Applicable law and jurisdiction

This Privacy Statement is governed, interpreted and implemented in accordance with Belgian law, which is exclusively
applicable in case of any dispute. The French-speaking courts of Brussels have exclusive jurisdiction to rule on any dispute that may arise from the interpretation or implementation of this Privacy Statement.

8. Updates

YUSO may change this Privacy Statement at any time in the future. Such changes will be published here. We therefore
recommend that you check this page regularly for updates.

Cookie Policy reserves the right to collect user data, in particular via the use of cookies (small files sent by an Internet server, which are registered on the computer’s hard disk).

Certain cookies are essential to the proper functioning of the website, meaning that you must accept the use of these cookies in order to access the website. These are referred to as ‘functional cookies’.

Other cookies are used for analytical purposes, in order to improve our website and our range of products. They are referred to as ‘analytical cookies’.
These cookies are used to collect information in an anonymous way on the site pages and aspects consulted. This information is not matched with other information making it possible to identify the user personally, but the information is aggregated in order to inform about the way in which the public uses the site. Information on items added by users to their basket is stored so that items selected by users are not lost between visits, but the identity of the user is not known to, unless he or she places an order.
Users can deactivate the use of cookies at any time by selecting the appropriate parameters on their browser. However, users should note that this might prevent them from accessing certain functionalities of the web site.